Content

RGartner 25 de October, 2025 Brands keep making the same mistake: they hire an influencer with millions of followers, launch a campaign, and the product doesn’t sell. The problem? They confuse two completely different types of influence. Aspirational influence: The audience wants to live like that creator. They buy because they believe that product will bring them closer to that idealized life. Personal attraction influence: The audience consumes because of the creator’s attractiveness or charisma. High engagement, excellent visual retention. But here’s an unexpected twist. ...

RGartner 24 de October, 2025 For those of us who create content that invites reflection, there’s an uncomfortable truth to face: we’re competing in a space designed for something else. It’s not that YouTube is bad. It’s one of the best platforms for creators. The issue is subtler: our content has to share the same feed with cleavage, miniskirts, exaggerated thumbnail expressions, and empty clickbait. It’s like placing a piece of broccoli on a table full of cakes and donuts. And the worst part? If someone tastes a cake, it’s almost impossible for them to choose the broccoli afterward. They’re already in a different vibe. ...