For those of us who create content that invites reflection, there’s an uncomfortable truth to face: we’re competing in a space designed for something else.
It’s not that YouTube is bad. It’s one of the best platforms for creators. The issue is subtler: our content has to share the same feed with cleavage, miniskirts, exaggerated thumbnail expressions, and empty clickbait.
It’s like placing a piece of broccoli on a table full of cakes and donuts. And the worst part? If someone tastes a cake, it’s almost impossible for them to choose the broccoli afterward. They’re already in a different vibe.
The algorithm doesn’t just show you thoughtful content. Your history includes everything. And the feed YouTube builds for you reflects that: a mixed assortment where visually tempting always wins.
Are there serious visual formats? Of course. That’s the goal: to capture attention intelligently. But let’s be honest—some content is far more seductive. A cleavage. A miniskirt. An aspirational lifestyle that promises your life will change if you copy it.
And in those waters, we must swim.
So, should we coat the broccoli in chocolate?
The answer isn’t simple. Because if you coat it, it’s no longer broccoli. And if you don’t, no one sees it.
Maybe the solution isn’t to change the broccoli. Maybe it’s to find tables where broccoli is welcome.
Essay by RGartner
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